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The digital pharmacy

Alphega Pharmacy's head of member offer and engagement Neil Scobie examines how social media can reshape community engagement.

28 Jul 2026

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When your pharmacy is cloned

Deepfakes recreate websites, branding, social media activity, reviews, audio and video. For pharmacy owners, this has risks that go beyond financial loss.

20 May 2026

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Writing can be murder!

Is it ethical to write about real people in art, ponders pharmacist and stand-up comedian Peter Kelly?

31 Mar 2026

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Abuse on social media

When patients post rants of industrial grade poisonous venom about pharmacists on social media, it's abuse, says Terry Maguire.

24 Jan 2024

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Pharmacists air concerns about NHSE's independent prescribing training plans

NHS England says foundation trainees should focus on one clinical area when taking their independent prescribing training from 2025-26.

17 Jan 2024

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Pharmacists need to prove their worth 

The pharmacy profession needs a much more comprehensive social media strategy and media infrastructure, says Peter Kelly.

26 Mar 2021

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