This site is intended for UK Healthcare Professionals only

consumer behaviour

trevor-gore-1280

Ignore it, Google it, pharmacy it: The real patient journey

Insights from behavioural economics can help pharmacists understand why patients behave the way they do. Trevor Gore explains.

21 Jul 2026

man sneezing into his arm.jpg

Cough & cold OTC market shrank by 30% in 2020

A dramatic reduction in the size of the OTC cough and cold market during the pandemic could become a long-term trend, the PAGB has warned. 

15 Apr 2021

Change privacy settings