Sudocrem is launching a new TV and digital campaign centered on the brand’s core principle: soothing.

Created by McCann Health, London, the advertising features pandas practicing Tai Chi in a Japanese Garden.

Nick Lang, Sudocrem UK head of marketing, said: “Sudocrem is ultimately about soothing. It’s in the brand’s DNA and we’re confident it will resonate with consumers.”

Founded in Dublin in 1931 by pharmacist professor Thomas Smith, Sudocrem was originally named ‘soothing cream.’

Visit www.sudocrem.co.uk