GSK has relaunched Sensodyne Rapid Relief with a new pack design and formulation specifically designed to provide fast relief from the pain of sensitive teeth.

The product is, the company says, clinically proven to provide relief from sensitivity pain in 60 seconds. The relaunch is being supported with an integrated marketing campaign “incorporating TV, out of home, digital and experiential activity to drive awareness of the product benefits at the point of purchase”.

There are two variants: Original and Whitening. The recommended price is £4.49.

GSK CONSUMER HEALTHCARE 0800 783 8881