O’Keeffe’s Company is launching a new TV advertising campaign featuring O’Keeffe’s Healthy Feet foot cream, and targeting women with dry, cracked feet, who are looking to get their feet flip flop ready this summer.

The new O’Keeffe’s Healthy Feet TV advertising campaign breaks this month and will run through the summer, to the end of August, airing across a range of channels, including ITV, Channel 4, Channel 5, Sky 1, Sky Living, 5 Star and more.

Simon Damp, European managing director of O’Keeffe’s Company said: “The rate of sale of O’Keeffe’s Healthy Feet increases during the summer months and for pharmacists looking to make the most of this opportunity, whilst O’Keeffe’s Healthy Feet is on air, we would advise that they ensure that their foot care category is effectively merchandised and well stocked. They could also look to ride on the back of the seasonality spike by creating an eye-catching foot care stand that is visual and well signposted, in store.
 
“The O’Keeffe’s Healthy Feet TV advertising campaign objective is to drive trial of the product, which in turn will drive new users in store and this is a great opportunity for pharmacists to increase their sales of O’Keeffe’s Healthy Feet this summer.”
 
O’Keeffe’s Company will be launching a new digital advertising campaign and PR and social media campaigns to provide additional support for O’Keeffe’s Healthy Feet during the summer months too.