O'Keeffe's Healthy Feet on TV
Oâ€™Keeffeâ€™s Company is launching a new TV advertising campaign featuring Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ foot cream, and targeting women with dry, crackedÂ feet, who are looking to get theirÂ feetÂ flip flop ready this summer.
The new Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ TV advertising campaign breaks this month and will run through the summer, to the end of August, airing across a range of channels, including ITV, Channel 4, Channel 5, Sky 1, Sky Living, 5 Star and more.
Simon Damp, European managing director of Oâ€™Keeffeâ€™s Company said:Â â€œThe rate of sale of Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ increases during the summer months and for pharmacists looking to make the most of this opportunity, whilst Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ is on air, we would advise that they ensure that their foot care category is effectively merchandised and well stocked. They could also look to ride on the back of the seasonality spike by creating an eye-catching foot care stand that is visual and well signposted, in store.
â€œThe Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ TV advertising campaign objective is to drive trial of the product, which in turn will drive new users in store and this is a great opportunity for pharmacists to increase their sales of Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ this summer.â€
Oâ€™Keeffeâ€™s Company will be launching a new digital advertising campaign and PR and social media campaigns to provide additional support for Oâ€™Keeffeâ€™sÂ HealthyÂ FeetÂ during the summer months too.