As topical analgesics sales slow - with just 4.9 per cent growth over the past 52 weeks - Mentholatum is bucking the trend with continued growth.

In particular, Deep Relief, the company’s fast-growing topical NSAID brand, is showing good growth.

Deep Relief has seen a 35.2 per cent leap in sales in the past year and is now worth almost £3,045,000. In terms of units sold, it now shares second spot in the topical NSAID sector.

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