Mind Your Back!
Mentholatum, makers of muscle and joint health topical relief products, have been caring for the nation for more than 60 years. As part of its commitment to helping people look after themselves, they have developed Mind Your Back, a national self-care campaign offering five simple S.T.E.P.S. to help manage and prevent back pain and is great news for customers with back problems as keeping the body strong and more mobile is essential when trying to help ease back pain.
The campaign stands for Stretch, Therapy, Exercise, Posture, and Strengthen and offers simple exercises to stretch, mobilise and strengthen the back, advice on Deep Heat, Deep Freeze and Deep Relief products, helpful exercise, and posture tips, with videos on the Mind Your Back website and YouTube.