Perrigo is supporting NiQuitin to debut their next testimonial story as part of a £1.3m New Year, New You campaign.
The campaign is led by a TV advert which features a real ex-smoker who quit with NiQuitin. Christina, who has been smoking since she was young and wanted to quit to feel healthier and do more in her life. She quit using a combination of NiQuitin Patches and NiQuitin Mini Lozenges.
The advert went live on January 1 and runs until the end of February and will be supported with out of home and digital activity throughout the campaign.
NiQuitin will also launch the NiQuitin Chat Bot. This will provide a 10-week support plan with information on NRT products, health benefits to quitting, money saving updates, motivating messages and top tips to continue the quitting journey.