Perrigo has launched a new ‘Take back summer’ promotional campaign for allergy brands Prevalin and Beconase as part of a £1.5 million 2018 marketing investment, which includeS TV advertising and out-of-home media.

As part of the campaign the company is partnering with the Met Office for the very first time. Running through to September, the digital hook-up will include sponsorship of the pollen widget on their home page, takeover advertising featured on the pollen forecast page, as well as mobile banners on the Met Office app.

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