NiQuitin is being supported this summer with a £1.1m marketing spend.
Kicking off this month, marketing activity will include TV advertising running until July 9, as well as out-of-home, digital display and social media.
Holly Turner, senior marketing director at Perrigo, said: “There are continued cuts to smoking cessation services by the NHS but smokers need support more than ever, with an astounding 97% who will fail to quit successfully relying on willpower alone.
With this marketing drive, our aim is to educate quitters that combining a nicotine patch with an oral format such as NiQuitin Extra Fresh Mint gum will significantly improve their chances of quitting.”
PERRIGO 0800 1216 909