New social media course tackles independents' online apprehension
Sheffield pharmacist, Saam Ali, aka the Pharmacy Mentor, has built a new online course â€˜The Pharmacy and Social Media Mastery Courseâ€™, to help independents harness the power of social media, to drive sales and improve their brand awareness.
â€œIf your customers and patients are on social, then so should your business,â€ Ali told Independent Community Pharmacist. â€œIt offers a great opportunity for growth, as well as build community trust and push our profession forwards. So many independents still donâ€™t even have websites.â€
He believes that, as pharmacists are first and foremost health professionals, technology isnâ€™t always their forte. â€œWe are constantly time-pressured, so innovation sometimes takes a back seat.â€
Ali himself works as a locum as well as running his own digital training business. â€œFor two years now Iâ€™ve focused on the online world and am a fully fledged website developer and video producer. I designed the course because a lot of the material out there currently is old school. This course is about getting independents up to scratch. You donâ€™t need to be a techie either. We start with the absolute basics.â€
Ali is keen to emphasise that the course is not just about building a professionallooking Facebook or Twitter page. â€œSocial media is all about what you do with it. Itâ€™s about growing your audience through engaging content and building stronger community relationships around you. The course gives you the tools to do just that.â€ The online course costs Â£99 and is available at courses.pharmacymentor.com
Look out for Saam Aliâ€™s upcoming regular social media comment, Social Skills, in forthcoming issues of Independent Community Pharmacist.
Prepare to advise parents and carers on appropriate management of their children’s eczema.
This module highlights a new opportunity to treat heartburn and reflux in the pharmacy with Omeprazole 20mg, which is newly available for customers to purchase OTC.