Sudocrem campaign celebrates 'soothing’ heritage

Sudocrem is launching a new TV and digital campaign centered on the brand’s core principle: soothing.

Created by McCann Health, London, the advertising features pandas practicing Tai Chi in a Japanese Garden.

Nick Lang, Sudocrem UK head of marketing, said: “Sudocrem is ultimately about soothing. It’s in the brand’s DNA and we’re confident it will resonate with consumers.”

Founded in Dublin in 1931 by pharmacist professor Thomas Smith, Sudocrem was originally named ‘soothing cream.’

Visit www.sudocrem.co.uk


This website is for healthcare professionals, people who work in pharmacy and pharmacy students. By clicking into any content, you confirm this describes you and that you agree to Independent Pharmacist's Terms of Use and Privacy Policy.

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.