Ricola is launching a Soothe & Clear range to shake up the UK medicated confectionery market. 

The new range of throat soothing lozenges contain the Ricola 13-herb extract in combination with natural ingredients such as Fair-Trade honey, lemon juice, echinacea and natural menthol.

Rebecca Collison, senior marketing manager for Ricola, said: “The range of medicated confectionery products stocked by retailers has remained largely unchanged for the past 20 years, so it’s no surprise that shoppers are telling us that they are struggling to find throat soothing products that appeal to them.”

Email UKinfo@ricola.com