Deep Relief, the award-winning topical NSAID from The Mentholatum Company, is targeting next month’s London Marathon with outdoor advertising.

Brand manager, Elaine Walker says: “The TV campaign has done a great job in raising awareness of the brand and we have already seen this reflected in increased sales. Now we want to keep up the good work and make an impact at the London Marathon.”

Deep Relief contains two painkilling ingredients plus anti-inflammatory action, with a clinical trial showing that the product delivers equivalent pain relief to diclofenac gel and a superior relief to ibuprofen only gel.

It was given a new look at the end of last year too, with Deep Relief Pain Relief Gel renamed Deep Relief Anti-Inflammatory Gel.

It is available in 30g and 50g sizes (rrp 30g £4.70, 50g £5.99). Deep Relief Joint Pain Gel, in a pharmacy-only 100g pack (rrp £11), mirrors the new anti-inflammatory gel pack with identical graphics, this time on a white background with purple and green highlights.

LASER HEALTHCARE 01202 780558