Panadol is revamping its look with a new, contemporary packaging design across its whole range. The brand is now back on TV for the first time in seven years, driving awareness across the nation as we enter the winter months.
The new modernised pack design is set to help distinguish Panadol and encourage consumer engagement with the aim for shoppers to trade up to Panadol. Brand communications on TV and across digital media platforms will further encourage this, highlighting that the ingredients in Panadol Advance and Panadol Extra Advance use Optizorb technology to provide fast and more effective pain relief than standard paracetamol.
With the upcoming winter months acting as a pain trigger for some shoppers, the refreshed Panadol look poses a lucrative sales opportunity for pharmacists, given it’s a trusted and high performing pain relief brand.
A TV campaign, ‘Together, We Shine Brighter’, has been running until this month.