Showcasing the best in â€˜clean-healthâ€™
Whether itâ€™s down to health, environmental factors or sustainability, the â€˜clean-labelâ€™ movement shows no signs of abating. Community pharmacists wishing to take advantage of this growing trend will find a host of innovative â€˜clean-labelâ€™ VMS and health products at this yearâ€™s Natural & Organic Products Europe show, which returns to London ExCeL on 22-23 April 2018.
Arising demand for more natural and â€˜clean labelâ€™ productsÂ has kept Natural & Organic Products Europe well aheadÂ of the curve since it first launched in 1997. The show is renownedÂ for showcasing the best choice of certified organic, GMO-free, vegan, vegetarian, and sustainable health and wellness innovations from around the world, and this year is no exception.
The growth in consumer demand for â€˜clean labelâ€™ foods with full traceabilityÂ is well documented and this desire for transparency is now extending into the healthcare field. â€œOur consumers are buying our products specifically to enhance their health and wellbeing,â€ says Jeffery Brams, VP of international business and scienceÂ at Garden of Life. â€œItâ€™s critically important that they see us delivering on that promise with fewer, simpler, and more familiar ingredients rather than pharma chemicals.â€
In the natural and organic health care sector, he believes the best retailers are seeing their new role as curators of the â€˜best in healthâ€™, and their stores becoming trusted environments. â€œNothing speaksÂ to this need better than traceability. Certifications such as organic, non-GMO, kosher/halal, vegan, and Informed Choice all provide consumers the assurances of clean, traceable ingredients and provide retailers a unique advantage.â€
The Soil Associationâ€™s recent organic market report reveals that the â€˜UK organicÂ market is now in its fifth year of strong growth and worth Â£2.09 billionâ€™, with the organic beauty and wellbeing sector worth Â£61.2 million.
This strong growth in organic is well represented across the show floor (including across health, food and beauty). G&G Vitamins, Treat Me Nice UK, Vidya Europe, Motion Nutrition, KIKI Health, LifeplanÂ Products, Living Planet, Garden of Life, and Pukka Herbs are just a few certified organic health brands on offer for 2018.
Health and wellness exhibitors like Wild Nutrition, A.Vogel Herbal Remedies, Coyne Healthcare, BioCare, NaturesÂ Aid, PharmaNord, Terranova, The Naked Pharmacy, Wileyâ€™s Finest, and Viridian Nutrition â€“ who have been advocates of clean-label vitamins, minerals, nutrition powders, and supplements for a number of years â€“ will all be promoting their latest offerings at the show.
Viridian Nutrition is launching its Nordic Forest Blend Wild Chaga and Raw Cacao beverages, while Natures Aid is introducing its new range of vegan probiotics and MCT Oil. Wileyâ€™s Finest is showcasing its new Wileyâ€™s Finest Bold Vision, and Vidya Europe is promoting its new 95% Organic Turmeric Extract, Organic Ashwagandha Extract,Â and Organic Moringa Oil. Other new health products to see include: Wing Man, Better4You, Natrasan, Yes Yes, Gummies, Colloid Silver Plus and Noble Naturals.
â€œViridian has been â€˜clean labelâ€™ sinceÂ we started nearly 20 years ago. A pushÂ for clean-label â€“ covering provenance of ingredients, manufacturing aids/excipients, GM and animal testing â€“ has been a long time coming in the supplements industry,â€ says Cheryl Thallon, MD of Viridian Nutrition.Â
â€œClean ingredients and full-declaration clean label is what we should expect to find on supplements sold in health food stores. Clean label gives a clear point of difference for the specialist stores versus the mass market,â€ she says.
As well as the certified health products on offer, there are many sustainably- sourced, free from, natural health and wellness brands â€“ with transparency of ingredients at the core â€“ making their debut at the show.
These include: Biodane Pharma A/S (dietary supplements, Bionativa (organic hemp), Brabetz Holding (dissolving tablet supplements), Alkanatur Drops (alkaline water filter), CBD Health Foods (Canabidol â€“ CBD oil), Equisalud (natural supplements), Georganics (oral healthcare), Love Life Supplements (nutritional supplements Â and powders), Oliveleaf (chaga, hemp and turmeric oils, powders and capsules), Treat Me Nice (magnesium products), Vital Proteins (collagen based supplements), Wunder Workshop (Ayurvedic inspired turmeric supplements and teas), and many more.
â€œMore and more questions are being asked about the source of the ingredients, such as: Where are the herbs actually from and how are they farmed? What fish is in the fish oil and where do they come from, and how are they ensuring sustainability? These are all types of questions that manufacturers should be prepared for
and able to give a good answer to,â€ says nutritional therapist Shona Wilkinson, whoâ€™ll be facilitating a panel discussion about â€˜ingredients for successâ€™ in the Natural Products Talks Theatre on opening day.
â€œI think this is a great trend and itâ€™s good to see consumer demand putting pressure on manufacturers to up their game asÂ far as clean labelling and transparency is concerned.
â€œIt is our duty to only provide supplements for our consumers that are healthy, effective and good for us as well as the planet,â€ she says.Â