PHE to launch biggest campaign since Change4Life

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PHE to launch biggest campaign since Change4Life

Public Health England's new adult health behaviour change programme, due to launch on March 7, will be the biggest health social marketing programme since Change4Life.

PHE is calling on community pharmacy contractors to support the campaign, which will focus on seven key lifestyle behaviours:

  • Check yourself
  • Be smoke-free
  • Eat well
  • Move more
  • Drink less
  • Stress less
  • Sleep better.

The campaign is designed to help adults live longer, healthier and happier lives and will be advertised on TV, out of home (for example, on billboards and bus stops), digital marketing (for example, on social media), or prominently displayed by a range of partners.

A toolkit has been developed for contractors to help community pharmacy teams promote health and wellbeing messages in their pharmacies. It includes: 50 conversations starters, one leaflet dispenser, two window clings, one poster, one counter card and two shelf barkers.

Contractors can place an order for a toolkit by calling 0300 123 1019. The order line will be open Monday to Friday, from 8am to 6pm, until May 8, or while stocks last.

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