Janssen launches blood cancer campaign

Clinical

Janssen launches blood cancer campaign

As part of Janssen’s commitment to raising awareness of blood cancer, the pharmaceutical company has launched the Make Blood Cancer Visible campaign. The campaign sees Janssen and nine blood cancer patient support groups join forces for the first time to bring much-needed attention to blood cancer across the UK during September, blood cancer awareness month.

As part of the campaign, Janssen commissioned designer Paul Cocksedge to create an installation that gathers 104 three-dimensional giant names in Paternoster Square, London for the public to visit until 30 September.

The installation represents the 104 individuals that are diagnosed with blood cancer every day, raising public awareness and making their experiences visible by exposing their individual stories. Each sculpture is the real name of someone who has been diagnosed with a blood cancer, and is sized to match their height.

Results of a public and a patient survey were announced to coincide with the launch of the campaign. According to the Make Blood Cancer Visible public survey implemented by YouGov and funded by Janssen, only one in ten people are aware that there are over 100 different types of blood cancers, and only 12% of people selected blood cancer as one of the top five most commonly diagnosed types of cancer.

 

For more information about the campaign, click here.

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