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Supporting customers with haemorrhoids

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Objectives

  • Understand the causes and symptoms of haemorrhoids
  • Better understand your customers' needs when they are asking for advice
  • Be able to recommend a suitable product and provide appropriate self-care advice
  • Know when customers should be referred to their GP

Haemorrhoids (also known as piles) are swollen or enlarged blood vessels, which can cause discomfort, itching and irritation, particularly after a bowel movement. They may be either internal (inside the anus) or external (outside the anus).1 It is possible to have both internal and external piles at the same time.2

  • CAUSES3
  • SYMPTOMS3,4

Haemorrhoids may be caused by too much straining on the toilet, due to prolonged constipation; this is often due to a lack of dietary fibre. Chronic, or long-term, diarrhoea can also make people more vulnerable to getting piles.

Other factors that may increase risk include:

  • Being overweight or obese
  • Getting older
  • Pregnancy
  • Family history of haemorrhoids
  • Regularly lifting heavy objects
  • A persistent cough or repeated vomiting
  • Sitting down for long periods of time

Symptoms include:

  • Bleeding after a bowel movement - the blood is usually bright red
  • An itchy bottom (anus)
  • A lump hanging down outside of the anus, which may need to be pushed back in after a bowel movement
  • Still feeling the need to go to the toilet after a bowel movement
  • Mucus discharge after a bowel movement
  • Soreness, redness and swelling around the anus
Product information is available at the end of the module.

Content developed by Bayer working with CIG Healthcare Partnership.
© 2021 CIG Healthcare Partnership


Date of preparation: September 2021

Originally Published by Pharmacy Magazine



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