The National Pharmacy Association (NPA) has revealed that Discover Your Local Pharmacy is the theme of the next Ask Your Pharmacist (AYP) Week.

The theme will allow pharmacies to showcase the full range of pharmacy services, maintains the Association. 

As a core element of the campaign, the NPA will supply resources to help pharmacies hold Discover Your Local Pharmacy ‘open days’ in their pharmacies. It advises that pharmacies could choose on their open day(s) to:

  • Promote a specific new or existing service
  • Provide free blood pressure checks
  • Invite local dignitaries and politicians to visit for a health check and to learn more about the valuable services on offer
  • Invite customers & patients to take part in the NPA’s online Discover Your Local Pharmacy Quiz
  • Offer lifestyle advice in a particularly engaging way, for example an interactive display of safe alcohol limits   

NPA Head of Communications, Stephen Fishwick, said: “This year’s initiative is very much about the network of pharmacy premises, what happens inside them and the people who work there.  AYP Week is just one of many NPA awareness activities that promote the benefits of the locally based pharmacy service proposition – accessible, caring, expert, responsive and community based.”

AYP Week 2017 will run from 6-13 November.  More information about this year’s initiative will be available shortly, including details of how to order campaign materials.

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