With the cold and flu season just around the corner, GSK is launching a £7.5m investment to drive awareness of its portfolio, including Day & Night Nurse, Beechams and Otrivine, to help pharmacists capitalise on the seasonal sales opportunity, the company says.

Two in five cold and flu sales are emergency purchases, demonstrating the need for pharmacists to help with cold and flu symptom management, it adds. Day & Night Nurse TV advertising supports the brand’s messaging of “Strong Stuff’ while Beechams “Blanket Man” is making a return.

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