Deep Relief, the award-winning topical NSAID from The Mentholatum Company,
is on TV for four weeks from the end of January.The creative, which shows off
the brand new packaging for Deep Relief Anti-Inflammatory Gel, features a yoga
guru. Deep Relief brand manager, Elaine Walker says: “It is a humorous ad that
clearly highlights the product benefits and everyone who sees it will remember the
Deep Relief name!” A new clinical trial has shown that Deep Relief offers fast-acting pain relief, delivers equivalent pain relief to diclofenac gel and delivers superior relief to ibuprofen only gel. To reflect these results the brand is being given a new look and Deep Relief Pain Relief Gel has been renamed Deep Relief Anti-Inflammatory Gel. Deep Relief Anti-Inflammatory Gel is available in 30g and 50g sizes (rrp 30g £4.70, 50g £5.99). Deep Relief Joint Pain Gel, launched last year in a pharmacy-only 100g pack (rrp £11) is also being given a new pack.

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