To help the 5 million men struggling in silence, Viagra Connect has launched the new trial size 2 pack for pharmacy retailers across the UK. Aimed at the men who are worried about trying an erection problem treatment for the first time, the new trial size 2 pack has all the reassurance of the iconic and trusted Viagra brand at an acceptable entry price.

With Viagra Connect recognised by pharmacists as the most valuable product in pharmacy, this launch will drive new men with EPs into store, providing a new commercial opportunity for pharmacists to further grow the category.

The £5 million launch is also supported with new training materials for the development of soft skills and advice on how to make the pharmacy more male friendly as well as a marketing campaign including TV, digital, print and out-of-home advertising, in-store and POS promotional materials, to raise awareness and increase footfall.

Visit www.viagraconnect.co.uk