With figures suggesting that the UK is experiencing the worst flu season for seven years, healthcare information provider The Sound Doctor has produced a short film urging people to visit pharmacies before going to the GP or A&E.

The Pharmacy Song is part of a campaign to encourage people to use patient information and good communications to decide who best to consult.

Rosie Runciman, co-founder of The Sound Doctor, said: “If we can get more people to see their pharmacist first, we can give GPs and A&E staff more time to treat people with serious conditions. That’s why we’re calling on CCGs to join us in giving people the information they need to make informed and sensible decisions about minor ailments.”

The Sound Doctor has a library of more than 300 films covering five key areas of health – COPD, diabetes, back pain, dementia, heart failure and weight management surgery. The company also produces health and wellness animations, many of which are used in GP surgeries across the country.

The company’s films are endorsed by leading charities and adhere to NICE guidelines.

You can view it by clicking here.