Tackling myths about diarrhoea

This short video explores the myths around diarrhoea management so you can better support customers who are affected

Tackling myths about diarrhoea

Your guide to supporting customers

Diarrhoea is where someone passes 3 or more loose or liquid stools a day (or more frequently than is normal for the individual).1 It affects most people from time to time and is usually nothing to worry about, however it can be distressing, embarrassing and unpleasant until it passes, which in most cases is within a few days.2,3

There are 3 types of diarrhoea:1


  • Defined as lasting less than 14 days
  • Can usually be managed over the counter


  • Defined as lasting more than 14 days, but less than 4 weeks
  • Customers with persistent diarrhoea should be referred to their GP


  • Defined as lasting for more than 4 weeks
  • Customers with chronic diarrhoea should be referred to their GP

On occasion, acute episodes of diarrhoea may go untreated due to customers not having treatment to hand or thinking they should let diarrhoea run its course. Some of the myths surrounding the management of diarrhoea are explored in the short video above.

Product information is available at the end of the module.

Content developed by Johnson & Johnson working with CIG Healthcare Partnership.
© 2022 CIG Healthcare Partnership

Job number: UK-IM-2200044   Date of preparation: May 2022