After successfully trialing two HayMax products last year, Sigma has decided to extend its HayMax offering for 2018.

Paras Shah, director of Sigma Pharmaceuticals, said that sales of HayMax Pure and HayMax Aloe Vera were impressive and helped give independents an advantage.  "This year we are extending the range to include the 3 for 2 tins – exclusive to independents and helping them to undercut the multiples – and the pre-populated counter displays with free tester pots, as well as adding HayMax Lavender and HayMax Kids to the line up," he explained.  "This will give pharmacies the opportunity to give a more comprehensive offering as soon as the 2018 hay fever season starts.”

HayMax is drug-free and has won numerous awards including those from Natural Pharmacy Magazine, Prima Baby and Mother & Baby. It has also won the Allergy Friendly Product award from Allergy UK, is certified organic by The Soil Association and is approved by The Vegetarian Society.

The brand is also supported by national press and magazine advertising and PR campaigns, and free point of sale materials, including posters, leaflets, shelf wobblers, barkers and window display boxes.