PHE tells nation to diet
Major steps to cut peopleâ€™s excessive calorie intake have been unveiled by Public Health England (PHE), as part of the governmentâ€™s strategy to cut childhood and adult obesity.
The package includes:
- new evidence highlighting overweight or obese boys and girls consume up to 500 and 290 calories too many each day respectively
- a challenge to the food industry to reduce calories in products consumed by families by 20% by 2024
- the launch of the latest One You campaign, encouraging adults to consume 400 calories at breakfast, and 600 for lunch and dinner; this comes as adults consume 200 to 300 calories in excess each day.
If the 20% target is met within 5 years, more than 35,000 premature deaths could be prevented and around Â£9 billion in NHS healthcare and social care costs could be saved over a 25 year period.
Duncan Selbie, chief executive ofÂ PHE, said: "The simple truth is on average we need to eat less. Children and adults routinely eat too many calories and itâ€™s why so many are overweight or obese.
Industry can help families by finding innovative ways to lower the calories in the food we all enjoy and promoting UK business leadership on the world stage in tackling obesity."
"The latest One You campaign aims to support people to be more calorie-aware when they are out and about with its simple tip 400-600-600. Aim for 400 calories at breakfast, and 600 for lunch and dinner. Major high street brands are partnering withÂ PHEÂ on the campaign, signposting to meals that meet the 400-600-600 tip. Total daily calorie intake recommendations remain at 2,000 for women and 2,500 for men."
The next step in the programme involves engagement with the whole food industry such as retailers, manufacturers, major restaurant, cafÃ©, takeaway, and delivery companies, and health and charity sectors, to develop category guidelines. PHE says these will be published in mid-2019.
Prepare to advise parents and carers on appropriate management of their children’s eczema.