O'Keeffe's Healthy Feet on TV

O’Keeffe’s Company is launching a new TV advertising campaign featuring O’Keeffe’s Healthy Feet foot cream, and targeting women with dry, cracked feet, who are looking to get their feet flip flop ready this summer.

The new O’Keeffe’s Healthy Feet TV advertising campaign breaks this month and will run through the summer, to the end of August, airing across a range of channels, including ITV, Channel 4, Channel 5, Sky 1, Sky Living, 5 Star and more.

Simon Damp, European managing director of O’Keeffe’s Company said: “The rate of sale of O’Keeffe’s Healthy Feet increases during the summer months and for pharmacists looking to make the most of this opportunity, whilst O’Keeffe’s Healthy Feet is on air, we would advise that they ensure that their foot care category is effectively merchandised and well stocked. They could also look to ride on the back of the seasonality spike by creating an eye-catching foot care stand that is visual and well signposted, in store.
 
“The O’Keeffe’s Healthy Feet TV advertising campaign objective is to drive trial of the product, which in turn will drive new users in store and this is a great opportunity for pharmacists to increase their sales of O’Keeffe’s Healthy Feet this summer.”
 
O’Keeffe’s Company will be launching a new digital advertising campaign and PR and social media campaigns to provide additional support for O’Keeffe’s Healthy Feet during the summer months too.

Recommended

Sudocrem campaign celebrates 'soothing’ heritage

Bayer launch Let’s Talk Tech module




This website is for healthcare professionals, people who work in pharmacy and pharmacy students. By clicking into any content, you confirm this describes you and that you agree to Independent Pharmacist's Terms of Use and Privacy Policy.

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.