Bial launches campaign for World Parkinson's Day
Pharmaceutical group Bial has launched a new campaign to inspire and empower people living with Parkinsonâ€™s that it is possible to live a normal life, and successfully perform everyday tasks.
To raise awareness and help people not lose their self-esteem, Bial invited people with Parkinson's to star in a video that shows them â€˜At Their Bestâ€™ â€“ the name of the campaign â€“ focusing on what they can do, instead of what they canâ€™t. The film shows people buttoning up shirts, putting on make-up, tying up shoes, dancing and playing guitar.
You can watch the video here.
AntÃ³nio Portela, BIAL CEO, explained the positive tone of the campaign: â€œWe wanted to counter the negative portraits of people with Parkinson's and show everyone what they really can do. Hopefully, we can inspire and empower the millions of people living with Parkinsonâ€™s to never give up on their dignity. BIALâ€™s aim is to help the lives of people with Parkinsonâ€™s even if itâ€™s to help with one small thing at a time."
The campaign will be featured on BIAL's website, across BIALâ€™s social media and on the European Parkinson's Disease Associationâ€™s (EPDA) social media channels too.
Prepare to advise parents and carers on appropriate management of their children’s eczema.
Discover the key benefits of Guardium so you can recommend this PPI with confidence to help ease heartburn and acid reflux symptoms