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AAH celebrates 1,000th sign-up

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AAH celebrates 1,000th sign-up

Morrill Pharmacy in Hull has become the 1,000th pharmacy to sign up to the AAH Pharmaceucticals ‘Careway’ programme. To mark the milestone, AAH, which is part of Celesio UK alongside LloysPharmacy, is installing a new fascia for the shop front and providing a free upgrade to the pharmacy’s service package. 

Ben Gorezarimwa Chiuriri and James Tapiwanashe Masamha are the owners of Morrill pharmacy, which opened its doors in April 2009. “The environment is really tough at the moment for independents like us; funding cuts, minimum wage and business rates to mention just a few,” says Ben. “It’s therefore really important to choose the right partners that provide the expertise and resource that I don’t have, allowing me to focus my skills on the business. Knowing that I have access to programmes that will have been thoroughly tested in the LloydsPharmacy environment is very reassuring for a smaller business.”

The Careway programme offers tailored packages to independent pharmacies in four main categories – customer, store and OTC; pharmacy services; business support, and wholesale services.

“We have such a vast bank of expertise across our end-to-end solution at Celesio UK, and the Careway offering allows independent pharmacies to tap deeper into our research, services, training, people and connectivity, while retaining full independence and management of their pharmacy,” said Dawn Williams, head of customer development at Celesio UK. “James and Ben have set a goal for their team to move from taking £6,000 OTC per calendar month to £8,000 and we’ll be working with them to achieve that.”

To find out more about the Careway programme, please visit

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