New quit kits

Perrigo has launched a new NiQuitin marketing campaign led by real-life quitters.

A central focus of the Stoptober campaign will be a new TV advert which will feature a testimonial creative focusing on smokers who have successfully quit using NiQuitin.

The TV advert runs until 29 October, and will be supported with out of home and digital activity throughout the £1.2m campaign. With a fresh new look, the campaign will partner with independent pharmacies to provide Quit Kits to help smokers kickstart their journey to a smoke-free life.

Each kit will contain a diary, information on NHS support tools and materials to help smokers successfully quit. “Stoptober is a significant time for us and this year, we aim to highlight the real-life struggles people go through when trying to quit smoking,” said Laure de Brauer, head of marketing, get well brands, at Perrigo.

www.niquitin.co.uk

PERRIGO 0800 1216 909 

Recommended

Sudocrem campaign celebrates 'soothing’ heritage

Bayer launch Let’s Talk Tech module




This website is for healthcare professionals, people who work in pharmacy and pharmacy students. By clicking into any content, you confirm this describes you and that you agree to Independent Pharmacist's Terms of Use and Privacy Policy.

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.