Mentholatum, the makers of topical pain relief muscle and joint health products, have developed Mind Your Back, a national self-care campaign offering five S.T.E.P.S. to help manage and prevent back pain. 
The campaign comprises Stretch, Therapy, Exercise, Posture, and Strengthen and offers simple exercises to stretch, mobilise and strengthen the back, advice on Deep Heat, Deep Freeze and Deep Relief products, exercise and posture tips and videos on the Mind Your Back website and YouTube.  
Visit www.mindyourbackuk.com