Public Health England’s Stoptober campaign is offering a free online ‘Personal Quit Plan’ to help smokers find the right stop smoking support for them. The online plan asks a number of questions and provides smokers with a suggested combination of support based on their level of tobacco dependency and what quitting support they have used previously.

Smokers will be advised that nicotine replacement therapy (NRT) products are most effective when used in combination – an all-day patch together with a fast-acting option such as an inhaler or lozenges to help them deal with any immediate cravings.

Steve Brine, Public Health Minister said: "Millions of people are living healthier lives as a result of our efforts to reduce smoking rates. Britain is a global leader on tobacco control and our robust policies mean smoking rates have fallen to record lows. But we are not complacent – we know we must do all we can to keep encouraging smokers to quit for good."

Last year, nearly 400,000 smokers in England quit successfully, which is the equivalent to 1,069 smokers each day. Despite new smokers starting and ex-smokers relapsing, there are now 1 million fewer smokers in England since 2014.

Of the 6.1 million smokers in England, 6 in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods, says PHE.