Product Updates

SUPPLEMENTARY ASSISTANCE

Dry eyes are a common problem, but traditional solutions such as drops or sprays tend to give only temporary relief, says Pharma Nord.

TV's Chris Packham backs Sudocrem campaign

Sudocrem’s new campaign 'Play More' is urging people to let their children play outside more.

O'Keeffe's Healthy Feet on TV

A new TV advertising campaign featuring O’Keeffe’s Healthy Feet foot cream targets women with dry, cracked feet.

NIQUITIN ON TV

NiQuitin is being supported this summer with a £1.1m marketing spend.

TOPICAL IBUPROFEN

Painkillers with anti-inflammatory properties, such as ibuprofen have been found to help ease mild to moderate pain and reduce inflammation.

INNER BEAUTY

Visit stand G10 to discover Nature’s Bounty, a new range of a high quality, affordable vitamins to complement busy lifestyles and physical health.

Perrigo to partner with Met Office in hayfever campaign

Perrigo is launching a new ‘Take back summer’ campaign for allergy brands Prevalin and Beconase.

Totally topical

With the self-care agenda, an increasing number of consumers are turning to topical analgesics to target pain. Sarah Welsh reports.

Pfizer launches largest ever pharmacy training programme

The move comes in advance of the launch of Viagra Connect as a P medicine this spring.

New website for Adex Gel

Dermal has launched a new website, AdexGel.com, designed to support healthcare professionals and their patients to help manage their dry skin conditions.

XLS-Medical moves into shakes

Perrigo is introducing a new meal replacement powder to its range from XLS-Medical.

WaterWipes goes global

The global marketing campaign, ‘When a Baby is Born, a Parent is Born’, focuses on the joys and challenges of the journey of parenthood as told through the metaphor of water.

CYSTITIS RELIEF

Effercitrate Tablets treat the symptoms of cystitis with a lemon and lime flavoured effervescent tablet.

TENA upgrades core range

TENA has improved the design of its core unisex assortment.

Corsodyl backed by £9m ad spend

Corsodyl is to continue its heavyweight media investment throughout 2018.

HayMax sales take off at Sigma

Sigma is to extend its HayMax offering for 2018 following a successful pilot.

Man of the match

Steve Ainsworth uncovers the high street chemist who made it possible for the world to do away with the need for flints and tinder.

TENA updates pelvic floor fitness app

The updated app now features tutorial videos.

Watch the cuff

Incorrect cuff usage is considered to be a significant cause of inaccurate blood pressure measurements.

Bodyform aims to break "period taboo"

The #bloodnormal film portrays a series of true-to-life references to periods.
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