Help Us, Help You highlights NHS 111 in next phase

NHS England and NHS Improvement have launched the next phase of the ‘Help Us, Help You’ campaign, which highlights the NHS 111 service as a new, quick and safe way of accessing A&E and emergency departments.

The aim is to direct people to use NHS 111 first when they have an urgent but not life-threatening medical need, rather than going straight to A&E. If the caller requires urgent care, NHS 111 can now book them into suitable A&E and emergency departments.

A TV advert, posters, data and statistics, a campaign toolkit and other campaign resources are available via Public Health England’s online campaign resource centre.

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