Marketing

Now you're talking!

Communication is key in any successful relationship, even online, says Saam Ali. 

Screen Test

Digital screens can help revolutionise the way pharmacies do business but the UK is lagging well behind the rest of Europe when it comes to implementing the technology, says Matthew Chapman

Being the picture of healthy living

Hina Prajapati explains how to make the most of your USP as a healthy living pharmacy.

Maximising your digital potential

John Whittam explains how exploiting the likes of email marketing and website advertising can drive customers into your pharmacy.

Get ready for your close-up

Video is the future of marketing and it’s high time you put your business in the frame.

Location, location, location

Google My Business is a great free tool that ensures your pharmacy doesn't fall off the map, says Saam Ali.

Insta gratification

Is there any room for independents to use Instagram as a marketing tool for independents?

Master your metrics

Saam Ali says it’s time to stop thinking ‘likes’ and ‘followers’ and start thinking ‘engagement’

Missing LinkedIn?

Numark's John Whittam explains why LinkedIn can be a useful platform for community pharmacists.

Getting down to srs bzns on Facebook

Saam Ali explains why Facebook is one of the best marketing tools for community pharmacy there is.

Using Facebook to reach out to customers

John Whittam explains how to harness the power of Facebook to promote your pharmacy

Creating a healthy retail space

Tips on improving your retail offering from Numark

Independent pharmacy: past, present and future

Mandeep Mudhar shares tips for improving retail business

Bridge the gap now

How to conduct a business review

A new look for a new year

Cathy Crossthwaite, Numark’s marketing coordinator, discusses how to improve your pharmacy layout in order to boost profits

Learning from winners

Claire Ward highlights the winners of this year's Independent Pharmacy Awards as shining lights

Omega Pharma strengthens senior management

New supply chain and marketing directors appointed by Omega Pharma

The advantages of a federated approach

Kent pharmacies work together under the Salveo banner to improve their joint offering

A report from Pharmintercom

Pharmintercom brought together pharmacy stakeholders from around the English-speaking world

Ask Your Pharmacist Week resources online

Ask Your Pharmacist week is November 9-15 on the theme of Medicines and More
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Latest News

New app pushes self-care agenda

The app directs consumers to the pharmacy rather than the GP for common healthcare ailments.

RPS presses for better use of Pharmacy Integration Fund

The Fund should be used to accelerate referral to pharmacy schemes to help prevent readmissions into overstretched hospi...

Opinion

New app pushes self-care agenda

The app directs consumers to the pharmacy rather than the GP for common healthcare ailments.

Popular Features

NPD galore!

A vast range of products and services will be showcased by the 400+ exhibitors over the two days.

First time for IBS charity

The IBS Network is exhibiting for the first time on Stand PJ19.

Sigma soothing pain

Sigma, through Activaids, is offering Freezpeaz, a flexible and reusable hot and cold therapy pack.