Understanding customers to meet their needs

This video-based module will provide insight into the different customers you might speak to in the pharmacy.

By listening to and understanding the specific needs and concerns of each customer, you will be able to provide the best possible advice and product recommendations.

Learning objectives:

• To recognise that every customer has a different story and specific needs
• To understand that these specific needs will impact on the advice you give and products you recommend
• To gain a better understanding of the impact that bladder weakness has on customers and their relatives