GSK has launched a brand new variant, Extra Fresh, which joins the line-up of its successful Sensodyne Rapid Relief range. The product combines stannous fluoride with bio-adhesive polymer for fast relief and long lasting protection from tooth sensitivity, and also features an improved taste profile.

Olivia Babbington, Sensodyne brand manager, commented: “There is a clear consumer need for ‘fast acting’ products and Sensodyne Rapid Relief, with its unique formulation underpinned by science, is perfectly positioned to meet this need, whilst providing a fresh and clean feeling. We are dedicated to creating a future where every life is sensitivity free.”

The launch will be supported with a heavyweight marketing campaign which initially launched in 2017. This focuses on the key benefits of the product and includes TV, out-of-home, cinema and digital activity. Sensodyne Rapid Relief Extra Fresh is available with an MRSP of £5.00.

GSK CONSUMER HEALTH 0800 783 8881