A new packaging design now features across the Corsodyl Intensive Treatment Mouthwash range to align with Corsodyl Daily, medicated mouthwashes and toothpaste, which saw its packaging change in 2017.

The packs have changed to red, with new visual cues to help draw customers’ attention at the fixture and resonate with shoppers seeking to look after their gum health.

Hannah Eckstein, Corsodyl senior brand manager at GSK, comments: “The new look adds modern creativity to the bottle, while maintaining the recognisable bottle shape which is familiar to our consumers and the same efficacious formulas.”

The pack change will be supported with a heavyweight media investment of over £1m on Corsodyl Treatment Mouthwash across 2018 which includes always-on digital display, social and video activations.

GSK CONSUMER HEALTH 0800 783 8881