Product Updates
DERMALEX EXPANDS
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Perrigo has launched a new ultra-hydrating moisturiser for dry skin. Dermalex Repair and Restore is the bestselling dry skin product in Sweden.
The new moisturiser has a dual mode of action, as it locks in moisture as the cream is applied and has a patented barrier shield recovery complex to help rehydrate the skin cells and strengthen the skin barrier.
Dermalex Repair & Restore is clinically proven to hydrate dry skin, and works so well, that it even helps to prevent the relapse of eczema.
Its launch will be supported by £1.5m of media investment, including a TV campaign, which will run from September through to mid-November.
The brand will also partner with key skincare influencers, bloggers and vloggers. Campaign activity will also include a sampling and education roadshow from 17 August, which will feature skin consultations and product sampling. www.dermalex.co.uk
PERRIGO 0800 1216 909