Famous for its hard-hitting advertising creatives, Corsodyl will continue its heavyweight media investment throughout 2018 with a spend of over £9m. This includes the return of its ‘Journey’ TV campaign which also features the brand’s hero variant, Ultra Clean toothpaste.

The advertising creative, originally launched at the end of February 2017, sees a woman spit blood whilst brushing her teeth before boarding a train. She is then taken on a journey which illustrates the gum disease ‘journey’ and the symptoms associated with gingivitis. The new advert highlights how Corsodyl toothpaste can help to stop these symptoms and ends with the strapline ‘Leave bleeding gums behind’.  

Hannah Eckstein, Corsodyl senior brand manager at GSK commented: “Many people are still ignoring the early signs of gum disease and we feel it is our responsibility to help educate and encourage sufferers to take early action. By ensuring shoppers understand the brand, providing the right product and talking to more consumers than ever before, we can bring healthy gums to the forefront of the oral care regime for the UK population.”