Cegedim Rx has launched a new state-of-the-art concept pharmacy at its headquarters in Leyland.

The new facility includes a dedicated consultation space and a fully scaled pharmacy counter, complete with three Pharmacy Systems installed with latest versions of the company’s PMR & clinical services software.

The dual purpose space will become the companies launch platform as it approaches the introduction of new pharmacy software. It will also offer an immersive learning environment for staff, customers, and prospective new clients wishing to learn about Cegedim products.

Cegedim Rx’s head of marketing, Sandra Ball, commented: “We have a very clear mission this year to lead the market with innovative healthcare technology and this is the first step towards ensuring we have the right environment in which to showcase these.

"We can now also offer a more authentic learning experience for people wanting to learn how to use our products. The pharmacy set up means the user can experience a simulated environment and see how our solutions complement existing pharmacy processes.”

Cegedim has also recently announced the the appointment of Steve Bradley as group managing director for its UK companies. Cegedim’s UK brands include Vision, BlueBay Medical, Cegedim Rx, Healthi, RESIP and THIN. Bradley's appointment coincides with Max Brighton's retirement from the business. Brighton was Vision's chief executive officer for the past 17 years.

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