Marketing

Making SEO work for your pharmacy

When it comes to selling your services online, remember to think from the user’s perspective, says Saam Ali.

Snap to it!

Saam Ali explains how Snapchat can draw a new demographic to your pharmacy.

NHS Choices: mission-critical

Saam Ali emphasises just how important your NHS Choices entry is.

Money talks

Investing in advertising online can pay dividends, says Saam Ali.

Going places with your travel service

Saam Ali relays some top tips on how you can get your travel service found online more easily.

Joined up thinking

Saam Ali explains why LinkedIn can help your pharmacy make the right connections.

Now you're talking!

Communication is key in any successful relationship, even online, says Saam Ali. 

Screen Test

Digital screens can help revolutionise the way pharmacies do business but the UK is lagging well behind the rest of Europe when it comes to implementing the technology, says Matthew Chapman

Being the picture of healthy living

Hina Prajapati explains how to make the most of your USP as a healthy living pharmacy.

Maximising your digital potential

John Whittam explains how exploiting the likes of email marketing and website advertising can drive customers into your pharmacy.

Get ready for your close-up

Video is the future of marketing and it’s high time you put your business in the frame.

Location, location, location

Google My Business is a great free tool that ensures your pharmacy doesn't fall off the map, says Saam Ali.

Insta gratification

Is there any room for independents to use Instagram as a marketing tool for independents?

Master your metrics

Saam Ali says it’s time to stop thinking ‘likes’ and ‘followers’ and start thinking ‘engagement’

Missing LinkedIn?

Numark's John Whittam explains why LinkedIn can be a useful platform for community pharmacists.

Getting down to srs bzns on Facebook

Saam Ali explains why Facebook is one of the best marketing tools for community pharmacy there is.

Using Facebook to reach out to customers

John Whittam explains how to harness the power of Facebook to promote your pharmacy

Creating a healthy retail space

Tips on improving your retail offering from Numark

Independent pharmacy: past, present and future

Mandeep Mudhar shares tips for improving retail business

Bridge the gap now

How to conduct a business review

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