HCP first, business manager second, finds Bayer
Despite widespread recognition that business skills are an important part of running a successful community pharmacy, new research by Bayer Consumer Health has shown that more than a third (38%) of pharmacists are not comfortable with the selling side of their business and many feel they are not equipped with the commercial skills to lead and manage their pharmacy in a sustainable way.
Two in three pharmacists said that they lacked confidence to manage the business side when they first qualified and 1 in 10 said they felt pharmacy training doesnâ€™t do enough to prepare people for this side of the job.
The research coincides with the launch of Bayerâ€™s Business Fit for the Future programme which aims to build commercial confidence and business acumen, providing pharmacy teams with the practical skills to support their efforts to run a profitable business that is ready for the future.
The CPD accredited skills training will help pharmacy teams better understand todayâ€™s patient population and help them see how they can use this knowledge to unlock opportunities for business growth.
â€œOur research showed that pharmacists see themselves as healthcare professionals first, business managers second,â€ remarks Mark Ackland-Snow, Bayer Consumer Healthâ€™s head of pharmacy. â€œBut with all the environmental challenges facing the profession, a mindset shift is needed if todayâ€™s community pharmacy professionals are to not just survive but thrive in the future.â€
â€œOur Business Fit for the Future programme is designed to be a truly practical support to tackling some of the knowledge and learning gaps that pharmacists themselves identified. The programme is part of a long-term commitment to share our expertise in this space and build confidence. The first module focuses on customer conversations and we have a whole suite of topics planned for the future including motivating staff and mastering the art of selling.â€
Visit www.pharmacy-network.co.uk/bayer-business-programme, to download a copy.
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