Bausch + Lomb has updated and relaunched its digital hub, Bausch.co.uk, with the aim of creating a destination website where patients and healthcare professionals can access the latest information on eye health.

The site offers educational materials, news, product information and expert insight for healthcare professionals as well as functionality for customers to order products and learn about the company’s extensive eye care portfolio. Healthcare professionals can also create their own user account and personalise it, meaning they can download specific materials of interest to a personal account, and diarise and invite contacts to events.

Duncan Dow, general manager at Bausch + Lomb UK/I, says: “The new website represents the heart of what we do: a company dedicated to helping people to see better to live better. Through the site we want to provide extra value with information, services and education to our customers and consumers, elevating our brand beyond a ‘transactional’ supplier of products to an accessible eye health expert and business partner.”