Cura-Heat Back and Shoulder Pain patches provide heat for up to 12 hours and, once removed, can continue to provide pain relief for a further 12 hours, says supplier Kobayashi Healthcare.

The company adds: “The heat patches are particularly suited for those who experience dull, continuous back and shoulder pain.” For adults 55 or over or those with sensitive skin, heat patches should always be worn over a layer of clothing, the company advises. The range is being supported with a new TV commercial and digital marketing campaign.

KOBAYASHI HEALTHCARE  0208 987 9976